Amazon A+ content: modules, image sizes and the wording that gets it rejected

Amazon A+ content is the designed section below the bullets on an Amazon product page: wide banners, comparison charts and images with short paragraphs beside them. A+ content is free for brands enrolled in Amazon Brand Registry, and it takes the place of the plain product description on the page. It is the part of a listing where a brand has the most room to explain itself, and the part most often stuck in review, mostly over wording rather than design.

This guide covers who can use A+, how to plan Basic and Premium modules and the Brand Story, the wording Amazon's guidelines rule out, and a plan to make one A+ page in an afternoon.

Who can use Amazon A+ content?

Amazon A+ content is available to brands enrolled in Amazon Brand Registry. Brand Registry is free, and asks for two things: a logo that includes your brand name permanently on your products or packaging, and a pending or registered trademark for your brand name or logo, from a trademark office in a country with an Amazon store.

Once published, A+ content replaces the plain text description on the product page. That matters for two reasons. Your description text no longer shows where A+ shows, so A+ has to do the description's job. And A+ is mostly images, so its words must be readable inside those images, on a phone.

What Amazon A+ content is worth is a fair question. Amazon's Brand Registry page says "Basic A+ Content can increase sales by up to 8%", and that well-made Premium A+ can increase them by up to 20%, citing its internal data. Those are Amazon's figures, with no detail on how they were measured, so treat them as Amazon's case for A+ rather than a forecast for your product. The reliable benefit is simpler: A+ answers questions that bullets cannot, such as how your sizes compare or what the product looks like in use.

What is the difference between Basic and Premium A+ content?

Amazon A+ comes in two levels, Basic and Premium:

• Basic A+ is a set of standard modules: wide header images, images with text beside them, comparison charts, technical specifications and more. Most brands start here.
• Premium A+ offers larger, more visual modules, including ones that respond to a shopper's tap or hover. Not every brand has it; Seller Central shows whether yours does.

Whatever the level, a page that works usually follows the same order:

1. A wide header with the main benefit, in an image and one short line.
2. Three or four features, each an image and a sentence, in the same style.
3. The product in use, so a shopper sees it in their life.
4. A comparison chart of your range, so a shopper can pick the right one.
5. Specifications, the measurements and materials a careful shopper looks for.

Each module has minimum image sizes, which Amazon's A+ builder shows as you add it. Design every image at the size of the module, not smaller and stretched.

What makes a good Amazon A+ image?

A good Amazon A+ image is wider and calmer than a listing image, with one idea and the real product shown large. The habits that make A+ images work:

• One idea per module. An image about the lid shows the lid; an image about the size shows the size.
• The real product, large. The product should be clear at a glance, not a small object in a big scene.
• One style throughout. The same light, the same colours and the same type on every module, so the page reads as one brand.
• Room for the words. Plan where the headline sits before you choose the image, and keep that area calm.
• No words over the product. Text over the product hides what the shopper came to see.

A useful test: cover the words with your hand. If the image still says something about the product, it is doing its job.

How do you keep A+ words readable on a phone?

Keep Amazon A+ words readable on a phone with fewer words, larger type and strong contrast. Most A+ text is set inside images, and most shoppers read it on a phone, where a wide banner shrinks to the width of the screen. A line that looks large on your monitor can be a few pixels tall on a phone.

Rules of thumb that keep words readable:

• Fewer words, larger type. A headline of four to eight words, a supporting line at most.
• Strong contrast. Dark words on a light area, or light words on a dark one, never on a busy part of the image.
• Check on a phone before you submit. Amazon's builder offers a preview; look at it at phone width.

Amazon's guidelines also reject "images with watermarks or small text" and "blurry or low quality images".

What wording gets Amazon A+ content rejected?

Prices, promotions, guarantees, reviews, comparisons with competitors, time-sensitive words and unproven claims get Amazon A+ content rejected. The clearest public statement of these rules is Amazon's A+ guidelines for Kindle Direct Publishing, which list the wording A+ reviewers look for:

Sellers' experience matches the list. One agency that builds A+ pages reports that most rejections come from wording, such as prices, guarantees and unproven claims, rather than design. Sellers on Amazon's forums describe flags that are hard to clear once raised, so it pays to get the words right before the first submission.

The guidelines add formatting rules too: no strings of capitals, no misspellings, consistent punctuation, and image alt text that describes the image. And "Images and text must be unique to A+": do not paste your bullets into a module.

For products with special rules, the A+ wording rules sit on top of the category's. Our pages on supplement rules and cosmetics rules cover the claims those categories cannot make anywhere.

How do you rewrite an A+ module that would be rejected?

Most rejected Amazon A+ modules can be saved by rewriting a line or two. Some examples, each changed from wording the guidelines rule out to wording they allow:

The pattern is the same each time: take out the price, the promise, the comparison, the review and the vague claim, and put in a fact about the product that a shopper can check. Every "after" line above should still be true of your product before you use it; if the fact is not on your label or in your specifications, it does not belong on the page.

When should you update Amazon A+ content?

Update Amazon A+ content when the product, your range or the season changes, because A+ content is easy to forget once it is live:

• When the product changes. A new material or size makes the specifications wrong.
• When your range changes. A comparison chart that shows a discontinued product sends shoppers to a dead end.
• When the season passes. Holiday references are not allowed in the first place, so a seasonal image is better kept out of A+.

Do AI-made people in A+ images need a tag?

Yes. Amazon's notice of 22 July 2026 on AI-generated people covers A+ content as well as product images and videos. An A+ image with a photorealistic AI-made person needs the contains-synthetic-performer keyword in its metadata before upload. Our guide to the AI people tag explains how.

What is the Amazon Brand Story?

The Amazon Brand Story is the carousel headed "From the brand" that sits above A+ on many product pages: a strip of cards about the brand, its other products and its values, made once for the brand and shown on every product page that uses it. It is a good place for the brand's story, which keeps the product's A+ free for the product.

How do you make an A+ page in an afternoon?

Plan an Amazon A+ page in three hours: the words, then the images, then the check.

Hour one: the words.

1. List the five questions shoppers ask most, from your reviews and questions.
2. Write a headline and one sentence for each, in plain words, with no prices, guarantees or comparisons with other brands.
3. Write a specifications list: every measurement, material and what is in the box.

Hour two: the images.

4. Choose an image for each answer: the product in use, a close-up of the feature, a size image.
5. Lay each out at its module's size, with the headline on a calm area of the image.
6. Make the comparison chart from your range, each column a real photo of that product.

Hour three: the check.

7. Read every word on every image against the table above.
8. Preview at phone width, and enlarge anything you have to squint at.
9. Tag any image with an AI-made person.
10. Submit, and note the date, so you can follow up if review takes long.

How Commicorn helps

Commicorn makes A+ content, which it calls Enhanced content, on the Growth plan and above:

• The page, planned for you. A first draft in the order A+ pages work best, built from Amazon's Basic modules at their sizes, or Premium modules where you have them.
• Words unique to A+. Every module's words and alt text are written from your details, not copied from your bullets, and held to the same claim checks as your listing copy.
• Charts from your facts. Specifications from your measurements, and a comparison of your range with each product's real photo.
• Readable on a phone. You can preview the whole page in Phone view, and no word is set too small to read there.
• The Brand Story, made once for your brand.
• Ready to upload. The export adds an Enhanced content folder with every image named by module and order, with a document of every module's words and the steps to add them.
• The AI people tag on any A+ image with an AI-drawn person.

Make Enhanced content for Amazon from your photos and words. Start free.

Questions sellers ask

Is Amazon A+ content free?

Yes. A+ content is free for brands enrolled in Amazon Brand Registry, and Brand Registry itself is free.

Does A+ content replace the Amazon product description?

Yes. Once published, A+ content replaces the plain text description on the product page, so A+ has to do the description's job.

How much does A+ content increase sales?

Amazon's Brand Registry page says "Basic A+ Content can increase sales by up to 8%", and well-made Premium A+ by up to 20%, citing its internal data. Those are Amazon's figures, with no detail on how they were measured.

Can I put customer reviews in Amazon A+ content?

No. The A+ guidelines Amazon publishes openly say "We don't allow customer reviews in A+ Content", and they also rule out prices, guarantees and comparisons with competitors.

Can I copy my Amazon bullets into A+ modules?

No. The guidelines say "Images and text must be unique to A+", so write each module's words fresh.