Guides
Step-by-step guides to stronger images, copy and keywords for every listing you publish.
Guides by topic
Images and video14
AI product photography without misrepresenting your product: what is safe to make
Where AI product images misrepresent a product, the two ways to make them safely, which image slots suit an AI scene and which must stay a photo, the marketplace rules on AI images, and a check to run before you publish.
Guide · 10 min read
Amazon product image requirements in 2026: the main image, sizes and what gets a listing suppressed
Amazon's image rules in 2026, in Amazon's words: the pure white main image, pixel sizes for zoom, the image set Amazon expects, category rules, the AI people tag, and a fix list for a suppressed main image.
Guide · 10 min read
Amazon product videos: requirements, length and what to show first
What a product video should show in its first seconds, how to keep words on screen readable on a phone, what never to say on video, and what Amazon, eBay and Etsy say about where videos appear and how long they run.
Guide · 9 min read
Amazon's tag for AI-generated people in product images: what to add, and when
Since 22 July 2026 Amazon asks for a metadata tag on product images, videos and A+ content that show photorealistic AI-generated people. Which images need it, which are exempt, how to add it, and how Walmart's and Etsy's AI rules differ.
Guide · 8 min read
Etsy listing photo size and thumbnail crop: settings that keep your product in frame
The photo size Etsy suggests, why your first photo is cropped differently in search, your shop and the app, how to frame so the item stays in every crop, video on Etsy listings, and how to check the thumbnail at phone size.
Guide · 9 min read
Google Shopping image rules for Shopify stores: no overlays, no watermarks
Google Merchant Center's image rules for Shopify stores and other sellers: what counts as a promotional overlay, why designed images fail in the feed, what automatic image improvements remove, keeping a clean feed image, and fixing disapproved products.
Guide · 8 min read
How to take product photos at home that work on every marketplace
How to take product photos at home with a phone that meet every marketplace's image rules: the settings that matter, window light and a white card, the photos to take in order, labels and textures, and the mistakes that cost a reshoot.
Guide · 10 min read
Lifestyle product photos: scenes that show size, use and who it is for
What a lifestyle product image has to prove, how to show real size, choose the setting and include people, what never to show with children's and baby products, and how to choose between a real photo, your product placed in a scene, and a drawn scene.
Guide · 9 min read
Product image sizes for Amazon, Walmart, Etsy, eBay, Shopify and six more marketplaces
Product image sizes, file rules, backgrounds and words on images for Amazon, Walmart, Etsy, eBay, Shopify, Wayfair, Target Plus, Kohl's, AliExpress and Shein in one table, with each marketplace's page linked and a single size that works almost everywhere.
Guide · 9 min read
Product infographics for Amazon and other marketplaces: what to show and what never to claim
How to make product infographics that help shoppers on Amazon and other marketplaces: one fact per image, size and feature images built on the real product, words large enough for a phone, the claims to leave off, and the marketplaces that do not want words on images.
Guide · 9 min read
Product photography for marketplace listings: the shot list for every image slot
The photos to take of any product so every marketplace image slot can be filled: the shot list, light and background with what you have, the angles each marketplace asks for, and how to photograph labels so they stay readable.
Guide · 10 min read
Shopify product image size: one setup for crisp, consistent product pages
One image setup for a Shopify store: pick one shape for every product, the pixel size Shopify suggests, file size and page speed, alt text, and images that also pass Google Shopping when your store feeds it.
Guide · 9 min read
What product photography costs in 2026, and which images you can make yourself
What product photography costs in 2026, from two studios' published price pages read on 28 October: per-image prices, studio fees, model rates and minimums, what a typical listing set adds up to, which images you can shoot yourself, and where a made image is safe.
Guide · 9 min read
White background product photos: a true white that passes Amazon's check
How to make a main image on a true white background that passes Amazon's and Walmart's checks: why near-white fails, cutting out without losing edges, soft shadows, frame fill and margins, and checking the white before upload.
Guide · 9 min readListing copy9
AI listing tools: what to check before you publish AI-written copy
"What to check before you publish listing copy written by an AI tool: invented features, claims and numbers, words marketplaces bar, every claim against the package, keywords placed rather than stuffed, and when to rewrite by hand."
Guide · 9 min read
Amazon A+ content: modules, image sizes and the wording that gets it rejected
What Amazon A+ content is, who can use it, how to plan Basic and Premium modules and the Brand Story, the wording Amazon's A+ guidelines rule out, and a plan to make one A+ page in an afternoon.
Guide · 9 min read
Amazon bullet points: character limits, rules and examples
Amazon's bullet point rules since August 2024: how many, how long, the characters, phrases and guarantees Amazon removes, how to make each bullet answer one question, and examples for four kinds of product.
Guide · 9 min read
Amazon product description: format, allowed HTML and examples
Where the Amazon product description shows and when A+ replaces it, what happened to HTML in descriptions, the length to aim for, what to leave out, and examples for three kinds of product.
Guide · 9 min read
Amazon product title rules and character limits on every marketplace
Amazon's title rules in 2026: 75 characters since 27 July, Item highlights, the banned symbols and the no-word-more-than-twice rule, what happens to titles that break them, and the title limits on eBay, Etsy and Walmart side by side.
Guide · 9 min read
How to write product descriptions shoppers trust: a checklist for every marketplace
A checklist for product descriptions shoppers trust: start from the facts on the package, write specifics instead of adjectives, keep to claims you can prove, and shape the same facts for Amazon, Walmart, Etsy, eBay and Shopify, with a template to copy.
Guide · 10 min read
Product description examples for seven kinds of products, and why they work
Seven product description examples, for clothing, food, skincare, furniture, electronics, toys and handmade items, each with notes on why it works and the rules it keeps to.
Guide · 9 min read
Product page design for Shopify stores: what shoppers look for
"How to design a Shopify product page around what shoppers look for: the first screen on a phone, the image order, the description and specifications, size and fit, trust in delivery and returns, and the structured data search engines read."
Guide · 8 min read
Size charts shoppers can read: how to build one for each marketplace
How to build a size chart shoppers can read: measure your product rather than copying a body chart, the measurements each product type needs, inches and centimetres, where Amazon and other marketplaces show size charts, and a chart as an image or as data.
Guide · 9 min readKeywords and search7
Amazon backend search terms: what to put in the field and what to leave out
What Amazon's backend search terms field is for, how its byte limit is counted and why 249 is the safe number, what to put in it (synonyms, spelling variants, other names) and what to leave out, with an example filled in.
Guide · 9 min read
Amazon keyword research: finding the phrases shoppers type, with real search volumes
How to find the phrases shoppers type on Amazon, read search volumes without being misled, choose a main phrase and supporting phrases, and place each in the title, Item highlights, bullets and backend search terms.
Guide · 9 min read
Amazon SEO: how listings get found and what you control
How Amazon listings get found, in Amazon's guidance: what sellers control, where words count, why relevance comes before search volume, what does not help, and how to measure with Search Query Performance.
Guide · 9 min read
eBay item specifics: which ones matter and how to fill them fast
"Which eBay item specifics matter, how Required, Required soon and Recommended specifics differ, why a missing one hides a listing from filtered searches, how to match eBay's values, and what to fill for clothing, electronics and home goods."
Guide · 9 min read
eBay SEO: titles, item specifics and photos that get you into filtered searches
How eBay's Best Match search finds a listing, and how to write the 80-character title, fill item specifics so filtered searches include you, choose photos eBay accepts, and check listings that get no views.
Guide · 9 min read
Etsy SEO in 2026: titles, tags, attributes and photos that help buyers find you
How Etsy search reads a listing in 2026, and how to write titles, tags, attributes and photos that help buyers find yours, with Etsy's April 2026 title guidance and the rules its listing form holds you to.
Guide · 9 min read
Etsy tags: how to choose all 13 so buyers find you
How to fill all 13 Etsy tags so buyers find your listing: what tags do in search, the 20-character limit and the characters Etsy accepts, phrases over single words, tags and attributes, and worked examples for five products.
Guide · 9 min readSelling on marketplaces14
Amazon Brand Registry: what it unlocks for your listing content
"What Amazon Brand Registry is, what it asks for, and what it unlocks for your listing content: A+ content, Brand Stores, size charts, search reports and priority for your images, with Amazon's figures quoted and sourced."
Guide · 8 min read
Amazon listing optimisation: a checklist for images, title, bullets, A+ and search terms
A working checklist for an Amazon listing in 2026: the main image rules, the 75-character title and Item highlights, bullets, A+ content and backend search terms, each with Amazon's wording linked.
Guide · 10 min read
Etsy views but no sales: a checklist for photos, price and listing words
A checklist for Etsy listings that get views but no sales: read your stats first, then check the thumbnail at phone size, photos that answer size, colour and material, the first lines of the description, price and delivery, and reviews and shop policies.
Guide · 9 min read
Getting ungated on Amazon: restricted categories, documents and what your listing must show
"How Amazon's category approval works: gated categories against restricted products, checking a product before you list it, the documents Amazon asks for, the listing words that bring a review, and the rules pages for the most common restricted types."
Guide · 9 min read
How to sell on Amazon in 2026: from your first listing to approval in restricted categories
How to sell on Amazon in 2026: what you need to open a seller account, the Individual and Professional plans, referral fees, listing your first product, the images and copy Amazon asks for, products that need approval, and FBA against fulfilling orders yourself.
Guide · 8 min read
How to sell on eBay: listing photos, titles and item specifics that get found
How to sell on eBay in 2026: setting up the account, eBay's fees, photos that meet eBay's photo rules, an 80-character title and the item specifics buyers filter on, pricing from sold listings, and shipping and return policies.
Guide · 8 min read
How to sell on Etsy in 2026: photos, listing words and the rules that remove listings
How to sell on Etsy in 2026: opening a shop, Etsy's fees, what Etsy lets you sell under its Creativity Standards, your first listing's photos, title and tags, AI and production partner disclosure, the rules that remove listings, and a plan for the first month.
Guide · 8 min read
How to sell on Walmart Marketplace in 2026: approval, listings and the rules that unpublish items
How to sell on Walmart Marketplace in 2026: applying and the documents Walmart asks for, setting up items to Walmart's content rules, the listing quality score, restricted categories and vetting, images without claims, and the conflicts that unpublish items.
Guide · 8 min read
Listing one product on Amazon, Walmart, eBay, Etsy and Shopify without rewriting it five times
How to list one product on Amazon, Walmart, eBay, Etsy and your Shopify store without rewriting it five times: what changes between marketplaces, what must stay identical, and a master listing that feeds each version.
Guide · 9 min read
Selling on Amazon.ca: French, bilingual labels and the rules that differ from the US
What changes when you sell on Amazon.ca: English and French on the package, Quebec's 2025 labelling rules, metric units, the Health Canada and Transport Canada rules that differ from the US for supplements, cosmetics, car seats, toys and more, and writing a French listing.
Guide · 8 min read
Selling on Shein, Wayfair, Kohl's and AliExpress: how each one lists your product
How US sellers join the Shein marketplace, Wayfair, Kohl's marketplace and AliExpress, who each one suits, what each asks for, how their image rules differ, and how one set of product facts becomes four listings.
Guide · 8 min read
Selling on Target Plus: invitation, listing rules and images
How Target Plus works for sellers in 2026: invitation and the application, the requirements integrators relay, referral fees, fulfilment within 24 hours, titles, bullets and descriptions, image sizes, and why a word-free image set is the safe choice.
Guide · 7 min read
Suppressed Amazon listing: find the cause and fix it
"Why Amazon hides a listing from search, where Seller Central shows the reason, and how to fix the common causes: the main image, titles, bullets and attributes, and restricted product documents, then how to check the fix held."
Guide · 10 min read
Walmart listing optimisation: the Listing Quality score, images and the no-words rule
How Walmart scores a listing, and how to write the title, key features and description its rules ask for, choose images without claims, fill the attributes behind filters, and fix the lowest-scoring items first.
Guide · 9 min readRules and compliance6
'Eco-friendly' on a listing: the EU ban on vague green claims from 27 September 2026 and the US Green Guides
Why 'eco-friendly' is risky on a listing: the EU's ban on generic green claims from 27 September 2026, the US Green Guides, Walmart's biodegradable and compostable rule, Amazon's barred bullet phrases, and what to say instead.
Guide · 8 min read
CPSIA for online sellers: Children's Product Certificates, tracking labels and testing
"What CPSIA asks of online sellers of children's products: when a product counts as one (your images and words decide part of it), third-party testing, the Children's Product Certificate, tracking labels, and what Walmart, Amazon and Etsy ask for."
Guide · 8 min read
FDA approved, cleared or registered: the words a listing may use
"The difference between FDA approved, cleared, registered and listed, which a listing may say for devices, supplements and cosmetics, why FDA logos are off limits, and what Walmart and Amazon check."
Guide · 9 min read
GPSR for US and Canadian sellers shipping to the EU: what each listing must show
"What the EU's General Product Safety Regulation asks of an online listing when you sell from the US or Canada to EU buyers: the manufacturer, an EU responsible person, product identifiers and an image, and warnings in the buyer's language, with how eBay and Amazon collect them."
Guide · 8 min read
Made in USA on a listing: the 'all or virtually all' standard and how marketplaces check it
What Made in USA means on a listing under the FTC's all or virtually all standard, how to qualify a claim honestly, why the 2021 Labeling Rule reaches online listings, how Walmart checks that the claim matches the images, packaging and attributes, and the textile rule.
Guide · 9 min read
Prop 65 warnings for online sellers: when you need one and where it goes on a listing
When a product sold online to California needs a Proposition 65 warning, where it goes on a listing (the product page, a clearly marked warning link, or before purchase), the short-form warning and its 2025 change, and how to keep it right on every marketplace.
Guide · 8 min read