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Rules to follow, changes to act on and guides that make every listing stronger.
Marketplace updates
Stay ahead of the rules. See what your product must show and say before you list.
Selling baby products online: safe sleep images, banned items and the documents to keep
What a baby product listing may show and say on Walmart, Etsy, Amazon and eBay, and under US, Canadian and EU law: safe sleep images, the products each one bars, and the papers to keep.
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Selling toys online: choking warnings, ages and the images that change both
What a toy listing must show and leave out on Amazon, Walmart, Etsy and eBay, and under US, Canadian and EU law: the choking warning on the page, images that change a toy's age, and the papers to keep ready.
Read the rules
Selling supplements online: claims, the FDA statement and label photos
What a supplement listing may claim and must show on Amazon, Walmart, Etsy and eBay, and under US, Canadian and EU law: structure/function claims, the FDA statement, and real label photos.
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Selling car seats and car seat accessories online
What a car seat listing must say on eBay, the federal standard every seat meets, why accessories should never be shown in use with a child, and Canada's rule, with every source linked.
Rules · 3 min read
Selling cosmetics and skincare online: cosmetic or drug, labels and claims
When a cream becomes a drug, what MoCRA asks, and what Amazon, Walmart, Etsy and eBay allow in a beauty listing's words and images, with Canadian and EU rules and every source linked.
Rules · 5 min read
Selling food and drink online: labels, allergens, dates and claims
The label details a food listing needs, the claims with rules behind them, and what Amazon, Walmart and eBay ask about dates, approvals and delivery, with Canadian and EU rules and every source linked.
Rules · 4 min readGuides
Step-by-step guides to stronger images, copy and keywords for every listing you publish.
AI product photography without misrepresenting your product: what is safe to make
Where AI product images misrepresent a product, the two ways to make them safely, which image slots suit an AI scene and which must stay a photo, the marketplace rules on AI images, and a check to run before you publish.
Guide · 10 min read
AI listing tools: what to check before you publish AI-written copy
"What to check before you publish listing copy written by an AI tool: invented features, claims and numbers, words marketplaces bar, every claim against the package, keywords placed rather than stuffed, and when to rewrite by hand."
Guide · 9 min read
Amazon backend search terms: what to put in the field and what to leave out
What Amazon's backend search terms field is for, how its byte limit is counted and why 249 is the safe number, what to put in it (synonyms, spelling variants, other names) and what to leave out, with an example filled in.
Guide · 9 min read
Amazon Brand Registry: what it unlocks for your listing content
"What Amazon Brand Registry is, what it asks for, and what it unlocks for your listing content: A+ content, Brand Stores, size charts, search reports and priority for your images, with Amazon's figures quoted and sourced."
Guide · 8 min read
'Eco-friendly' on a listing: the EU ban on vague green claims from 27 September 2026 and the US Green Guides
Why 'eco-friendly' is risky on a listing: the EU's ban on generic green claims from 27 September 2026, the US Green Guides, Walmart's biodegradable and compostable rule, Amazon's barred bullet phrases, and what to say instead.
Guide · 8 min read
Amazon product image requirements in 2026: the main image, sizes and what gets a listing suppressed
Amazon's image rules in 2026, in Amazon's words: the pure white main image, pixel sizes for zoom, the image set Amazon expects, category rules, the AI people tag, and a fix list for a suppressed main image.
Guide · 10 min read