Amazon product image requirements in 2026: the main image, sizes and what gets a listing suppressed

Amazon's product image requirements in 2026 are short and strict: the main image must show the actual product alone on pure white (RGB 255, 255, 255), filling 85% or more of the frame, with no added text, graphics or props, and images should be larger than 1,000 pixels on the longest side so shoppers can zoom. Amazon recommends at least six images and one video, and images that break the rules can be removed or get a listing suppressed from search.

Images still get rejected, and listings still disappear from search because of an image. Amazon's rules are checked by machines as well as people, and some of them have changed since the page you may have read.

This guide sets out the rules in Amazon's words, taken from its staff posts on the seller forums, then explains the parts that catch sellers out: the image set Amazon now expects, category rules, the tag for AI-generated people, and what to do when a main image is suppressed.

What are Amazon's main image requirements?

Amazon's main image must be the actual product alone on a pure white background, with nothing added. The main image is the first image on the page and the one shoppers see in search results. Amazon's staff list its rules as:

• professional quality, well lit and in focus
• a pure white background, RGB 255, 255, 255
• the product filling 85% or more of the frame
• no added text, graphics or watermarks
• the actual product being sold, not an illustration
• no props or accessories that are not included in the purchase

Each rule has a common way to break it:

Words on the main image are the most common problem. A seller on Amazon's European forum describes a main image rejected again and again for containing text, while the same image without the text was accepted. If your packaging has words on it, that is the product, and it is allowed. Words added on top of the image are not.

What size should Amazon product images be?

Amazon product images must be 500 to 10,000 pixels on the longest side, and larger than 1,000 pixels for zoom. Amazon's staff give the size rules as:

The zoom figure matters more than the minimum. A shopper who cannot zoom in on the stitching, the label or the finish cannot answer the question for themselves, and zoom only works on images over 1,000 pixels on the longest side. A square image of 2,000 pixels or more gives zoom room to spare and suits every slot.

How do you make an Amazon main image that passes the first time?

You do not need a studio for an Amazon main image. You need a photo that a cut-out can work from, and a few habits:

• Shoot the whole product, square on, in even light. Daylight from a window on a cloudy day, or two lamps either side, keeps shadows soft. A hard shadow under the product is hard to remove cleanly.
• Use a plain background that contrasts with the product. A white product on a white sheet is harder to cut out than a white product on a grey card. The background is replaced anyway.
• Fill the frame when you shoot. A product that is small in the photo loses detail when it is enlarged to fill 85% of the final image.
• Shoot at your camera's full resolution. A modern phone gives you far more than 1,000 pixels on the longest side.
• Photograph the product as it is sold. If it comes in a box and the box is part of what a shopper sees, photograph both, and decide which belongs in the main image.

Then cut the product out, place it on pure white, and size it to fill the frame. Look at the result at the size of a search result on your phone, about the width of your thumb. If you cannot tell what the product is at that size, crop closer or choose a clearer angle.

How many images does Amazon expect on a listing?

Every Amazon product needs at least one image, and Amazon recommends at least six and one video.

Amazon has also described a required set. In a forum update on how it selects detail page images, it said each page needs at least three: a product shot on a white background, the product in an environment, and an image showing product information, such as dimensions or nutrition facts. Amazon places these automatically in the first available slots, gives brand owners' images priority, and uses other sellers' images only when the required ones are missing. The update started with hardlines products, with softlines and consumables to follow.

After the main image, the other slots are where words and designed images belong. Lifestyle scenes, labelled feature images, size images and box contents are allowed in those slots. A set that covers what a shopper needs:

1. Main image on white.
2. In use, the product in a real setting with the person who uses it.
3. Product information, such as dimensions, capacity or nutrition facts.
4. Features, two or three points labelled on the image.
5. What's in the box, every piece.
6. Detail, the material, finish or the part that matters most.
7. Video, showing how it works.

Our shot list explains how to photograph each of these.

Which rules apply to Amazon images with people in them?

An image of a person using your product is one of the most useful in an Amazon image set, and for toys, baby products and children's clothing it also brings in rules from other laws:

• Toys. Who an image shows playing with a toy is part of how its age is judged under US law. A toddler with a toy marked 3+ is a problem. Our page on toy rules explains why.
• Baby products. Images of a baby asleep with pillows, blankets or bumpers are barred on some marketplaces. Our page on baby product rules covers safe sleep images.
• Clothing for children. A child in bed in a garment can make it sleepwear, with flammability rules to match. Our page on children's clothing rules explains.

These rules from other laws are not in Amazon's image page, which is why they surprise sellers. Check the rules for your kind of product before you choose a scene with a person.

Why is an Amazon image that uploaded fine suppressed later?

An Amazon image can be suppressed after a clean upload, because uploading is not the end of the check. In Amazon's words, "Uploading an image doesn't guarantee that it will be displayed", images that do not meet the standards "may be rejected, removed, or altered", and non-compliant images "can lead to product listing suppression from search results".

Two things explain most late surprises:

• Checks run again. Seller guides report that Amazon checks images again after upload, so an image that went in cleanly can be suppressed later.
• Other sellers' images. When several sellers supply images for one product, Amazon chooses the ones that best meet its requirements. Since the update on image selection, brand owners' images come first. If an image you did not upload appears on your listing, that is where it came from, and Selling Partner Support can remove an inaccurate one.

Which Amazon categories have extra image rules?

Some Amazon categories add image rules on top of the general ones, and clothing and supplements are the two that catch sellers most often:

• Clothing. Amazon has separate image guidelines for clothing. Seller guides that quote them say kids' and baby clothing is photographed off a model, laid flat or on a form. Our page on children's clothing rules covers the rest.
• Supplements. As relayed by a labelling firm that read Amazon's help page, supplement images must show the full label with the complete Supplement Facts panel, must not be computer-drawn or AI-generated, and claims must match the panel exactly. This was enforced from 31 March 2026. Our page on supplement rules covers the claims too.

If your category has a style guide in Seller Central, read its image section before your first upload. It overrides the general rules where they differ.

Do AI-made images need a tag on Amazon?

AI-made images need a tag on Amazon when they show photorealistic AI-generated people. Amazon's notice of 22 July 2026 asks sellers to tag product images, videos and A+ content that contain photorealistic AI-generated people, by adding the keyword contains-synthetic-performer to the image's metadata before upload. Images of real people, even when edited with AI tools, and images with no photorealistic people are exempt. Our guide to the AI people tag explains how to add it.

Amazon's notice is about people. The main image rules already require the actual product, not an illustration. A drawn or AI-made product in the main image breaks that rule whatever its metadata says, which is why the safest main image is always a photo of your product.

How do you fix a suppressed Amazon main image?

To fix an Amazon listing suppressed for its main image, work through this list in order:

1. Read the reason. Seller Central shows why a listing is suppressed. Start there, not with a guess.
2. Check the white. Sample the background corners in any photo editor. Each should read 255, 255, 255.
3. Check the fill. The product should fill 85% or more of the frame. Crop closer if it does not.
4. Take off anything added. Badges, text, borders, watermarks, logos added in editing.
5. Take out props. Anything not in the box comes out of the main image.
6. Check the size and file. Over 1,000 pixels on the longest side, JPEG, clear and sharp.
7. Check your category. Clothing, supplements and other categories add rules.
8. Upload, then look again in a few days. Checks can run again after upload.

If the same image keeps being rejected and you cannot see why, compare it with a plain cut-out of your product on pure white. The difference between the two is usually the problem.

How Commicorn helps

• A main image kept to Amazon's rules. The Hero shot places your product on pure white and fills the frame. Your photo's pixels are never redrawn, only the light is corrected, so the product in the image is the product in the box.
• Every other slot from your photos. Lifestyle scenes, callouts with labelled features, Dimensions, What's in the set and Size chart images.
• Sizes that zoom. Every image is exported as a square of 2,000 pixels or more, in JPEG.
• The AI people tag. When you export for Amazon, images with an AI-drawn person carry the contains-synthetic-performer tag.
• Words where they are allowed. The words on a callout sit on a separate layer from the image, so you can change them at any time, and the main image never carries any.

Make every Amazon image slot from your photos, with the main image kept to Amazon's rules. Start free.

Questions sellers ask

What background does Amazon require for the main image?

Pure white, RGB 255, 255, 255. A background that looks white but has grey corners from a lightbox, or a white that is slightly warm or cool, does not pass.

What is the minimum image size on Amazon?

Amazon accepts images from 500 pixels on the longest side, but zoom only works on images larger than 1,000 pixels on the longest side. A square image of 2,000 pixels or more gives zoom room to spare and suits every slot.

Can I put text on an Amazon main image?

No. Amazon bars added text, graphics and watermarks from the main image. Words printed on the packaging are part of the product and are allowed, and words are allowed on the images after the main image.

How many images should an Amazon listing have?

Amazon requires at least one image and recommends at least six and one video. Its update on image selection asks for at least three: a product shot on white, the product in an environment, and an image showing product information such as dimensions.

Why is there an image I did not upload on my Amazon listing?

When several sellers supply images for one product, Amazon chooses the ones that best meet its requirements, and brand owners' images come first. Selling Partner Support can remove an inaccurate one.